Events

Vendor Tradeshow Tips

Wedding events are hard work and require extensive planning. Use our time-tested tips below to ensure a successful exhibit and a good return on your investment.

Pre-Event Preparations

• Secure your staff, develop your booth design, establish a budget, and account for literature costs

• Plan to bring: signs, banners, hooks, merchandise, samples, portfolios, literature, business cards, pens and pencils, an appointment book, a stapler, tape and duct tape, pins, paper clips, scissors, and extension cords

• Rent or purchase banner stands if you don't have them

• Develop a strong sales technique to qualify the bride.

• Set your event goals and objectives

Promote your participation by adding an invitation message to your voice mail; creating an advertising tag line; or including event information on your web site or correspondence

During the Event

• Increase your visibility by arriving early for last minute booth preparation. Do not leave before the end of the event.

• Create an attractive and appealing booth. Signs should clearly identify your company, products and services.

• Dress appropriately and display good hygiene. Do not sit or eat at your booth and do not engage in unnecessary conversation with your sales staff.

• Be assertive, outgoing and positive to build rapport with the bride

• Use literature to enhance your product or service offerings, but make a verbal connection with the bride. Literature can be expensive and often doesn't leave the event location.

• Promote your products and services in our fashion previews, i.e. flowers, makeup, hair, etc.

• Sponsor an event promotion, door prize or grand prize for extra exposure.

• Promotions are offered to every bride-to-be in attendance and include discounts, coupons, gift certificates, or prizes. Expiration dates are helpful to increase sales.

• Door prizes are offered to one bride-to-be in attendance.

• Grand prizes are offered to one engaged couple in attendance and are valued at $50,0000 or more. Prizes may be promoted in show advertising, or as an on-stage give-away.